Deciding whether to hire a website copywriter? Read this!

So, you are planning on investing in a new website. Pop the champagne… you’re taking a big step in growing your business!
Website copywriters sitting around table with laptops

But now you have realised you need to do something about the content, and you might be wondering if hiring a website copywriter is worth the money? We can all write, right? Why should you spend money on something you already know how to do?

When I first started writing, I thought the same thing. String a few words together, clear the spell check prompts, and call it a day! The truth is, copywriting involves a bunch of science-backed persuasion techniques, a lot of research, and years of practice. Great website copy is not salesy, complicated, boring or off brand. It’s authentic, concise and explains the benefits of your offering in an easy-to-understand way.

A professional website copywriter will take care of all that and MORE! Ultimately, they will protect your new investment by ensuring your website is doing its job – attracting new leads, engaging prospects and re-engaging existing customers.

If you’re still sitting on the fence deciding whether to DIY your content or hire a website copywriter, here are the biggest reasons why outsourcing to an expert makes good business sense…  

You don't have time

You probably could fit copywriting into your overloaded schedule, but it wouldn’t be soon and it definitely wouldn’t be the best use of your time. A professional website copywriter will be able to write your website in a fraction of the time it takes an amateur, ensuring you are free to work in other areas of your business. Afterall, time is money!

You're too close to your business

When you’ve been working in your industry for a while, you become an expert. That’s a good thing! But the danger is not being able to see the forest from the trees. A website copywriter will write about your products or services in a simple, jargon-free way, fit for the layperson who doesn’t have your background in the industry.

You don't understand website structure

Web copy is not like conventional writing – your average visitor is only reading 20% of the words of any given page so your copy should be concise and draw readers in instantly. Website copywriters can put what you said in three paragraphs into one single line of text, and still get the entirety of the message across. We understand website structure and can organise content in the most effective way to promote your products and services by calling attention to key terms and phrases.

You’re not sure how to convince people to buy your stuff

Competition is enormous, and it can be a monumental challenge to convince people to buy from you rather than someone else. Before we even begin writing, a website copywriter will spend hours researching you, your competitors, and your ideal customers. We dive deep into the real benefits of what you offer, what makes you different from others out there, and know how to overcome any potential objections to buying from you.

SEO is a mystery to you

What’s the point of having a website if it can’t be found in search engines? Due to the technical aspects of search engine optimisation (SEO), many business owners simply don’t have the time to learn about what actually pleases the google gods. Website copywriters (should) have the right tools and know the process to identify which keywords will get you found on google and bring your website traffic.

The decision on whether to hire a website copywriter or create the copy yourself can be a difficult one and not everyone has the budget. Let’s face it though, you didn’t start your business to work on copywriting tasks, just like you didn’t start your business because you love keeping the books. So if you’re investing in a new website, it might also be time to invest in a website copywriter.

If you have any questions, I’d love to hear from you! Send me an email or private DM. 

 

Based in rural Queensland on a sheep and cattle property, I combine website design and copywriting, with SEO best practice to help small businesses across regional and rural Australia grow.

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